To paraphrase Billy Shears, "it was (almost)forty years ago today." A band came to the Agoura Theater in Cleveland in 1979, and with the luck of the draw, I happened to be there.
Four years after that performance my friend Gil called me up and invited me to lunch. I was a marketing person and he was president of A&M Records (and my boss) so I immediately knew three things: Lunch would be delicious, Gil would be paying, and I would learn something. From my earliest days in the music business and having been taught a few things by a master of promotion, Augie Blume, I was always interested in learning from anyone I worked with or worked for. And that day in 1983 was one of those “holy shit” moments. In a very good way.
The pace of change in recording technology was poised to accelerate in the 1980s, exciting and confounding us all at the same time. But tech didn’t matter that day. We were already accustomed to hearing what a record sounded like in the car. After all, as radio remained the primary driver of new music in the ‘80s, and commuter traffic was just beginning to feel unbearable, generations of music lovers had been trained to listen in the car. The A&M studios even had a car—actually about two-thirds of a 1960s convertible—set up inside the studio building for musicians and producers to listen to their new music while sitting in a car. (The car radio was tied directly to the adjacent studio so you could record, go out to the lobby, sit in the car and listen.)
Gil drove us to the restaurant in West Hollywood but the conversation would come later. The good news, as it turns out, was that he couldn’t wait to put a tape in his cassette player. He turned to me and said, with a proverbial ‘shit eating grin’ on his face, “I’d like your opinion of this”.
From the opening rimshot through the first 16 seconds (about 6-8 bars) the style suggested Gil could have been playing a song from 1962, constructed with a simple four-chord progression. But the quality of the production, the precision of the players and the voice singing the opening line confirmed that this was no 2-track golden oldie. 18 seconds into the tape the voice of Sting confirmed I was listening to a new track by Police. “It was “Every Breath You Take”, the first track I heard from the forthcoming “Synchronicity” album. Stewart Copeland, Andy Summers, and Sting would not again achieve this level of success as a group. At that moment the trajectory of their recordings had hit their zenith. We all expected future recordings from the trio but this was their real parting shot. And it was a shot heard round the world.
As the playback finished Gil asked, “what do you think?” My answer was to ask him to play it again. And he did. His next question was simply “Well?”. My thoughts went something like this. The song was musically simple, lyrically dark, and absolutely Police. It’s simplicity made it instantly familiar. As we walked into the restaurant (and having heard only one track) I couldn’t figure out if the single was simply an entree to a spectacular album, or if Police had run out of true creativity. But I knew “Every Breath You Take” was a hit. Gil smiled, agreed, and we proceeded to have lunch. On the way back I asked him about the rest of the album. He only said “Don’t worry. It’s all there.” A few days later I received my own advance cassette of the complete album. The collection of songs reinforced my opinion that this band was hitting on all cylinders.
To their credit, the “Synchroncity” album was not a collection of songs in the vein of “Every Breath You Take”. They covered the Police spectrum. “Synchronicity I” (side 1, cut 1) could have been a track from an early album. It was simultaneously raw and slick. Yet “Synchronicity II” was clearly the band mixing their patented power-playing and power-vocalizing with lyrics that were not part of every day songwriting. In this case the lyrics lamented the worst parts of a white-collar or factory worker’s daily grind, i.e. regularly receiving “a humiliating kick in the crotch”. Or when the lyrics draw a comparison (through recurring passages) of being something (or someone) who ‘crawls from the slime at the bottom of a dark Scottish lach’. More imagery emerged with “crossing picket lines”, and seeing the “factory belching filth” into the air. By the end of the song the employee returns home to his cottage at the shore of the Scottish lake with a realization that it is he who rises from the slime.
Consider next who is actually in control in the song “Wrapped Around Your Finger”. Sting makes references to fringe ideas and characters to make his point. No generic demon will suffice, so he calls on a name from Faust, “Mephistopheles ”. Similarly he evokes the names of sea monsters Scylla and Charybdis from Greek Mythology. The names provide perfect rhythm and mystery and can be interpreted as Sting digging deep into lyricism or trying to prove he’s an intellectual. While it can be read either way, I’d lean to the former.
The tracks “Tea In The Sahara” and “Murder By Numbers” were strong signals as to where Sting’s songwriting was heading, signals borne out with the release of his first solo album “Dream Of The Blue Turtles” in 1985.
The band released a total of five albums: “Outlandos d’Amour (1979); “Reggatta de Blanc” (1980); Zenyatta Mondatta (1981); “Ghost in the Machine” (1982), and “Synchronicity” (1983). (Yes, I’m ignoring “Brimstone & Treacle”.) They didn’t say it in 1983 but it became apparent that Police, as a band, was history. A gigantic tour delighted fans around the world. There was a moment in September ’83, standing and watching the concert at Hollywood Park in Inglewood (Los Angeles) that I finally had a feel for what it might have been like to see The Beatles at Shea in 1965. Amplification and adoring fans. But it was an event.
For the next year the venues filled with masses of fans, ticket prices helped maximize everyone’s profit (not a bad thing), and we (A&M Records) continued to sell hundreds of thousands, and then millions of albums (the last I heard the "Synchronicity" album sold 8 million in North America). And then, inevitably, the band’s dissolution began. It was one wildly successful artist I was involved with from first album to last. What each of them did later is important, and each found measures of critical and financial success. Forty years after the release of “Outlandos d’Amour”, there have been many memories. But those “Synchronicity” days were truly amazing days.