Who knew? In early summer 1974 I stepped onto a westbound Continental Airlines flight to Los Angeles. This wasn’t a holiday, but a journey to a meeting of A&M Records staff members of which I was one. These meetings were a mix of solid discussion and an immersion into new music. Did I mention that we also found time to have some fun.
That visit to California would include great memories, but none more vivid than an evening at the Roxy Theatre. This venue was a partnership of 5 or 6 Hollywood movers, including Lou Adler. Although I had met Adler in Chicago at a Carole King concert at McCormick Place we clearly did not run in the same circles. That doesn’t color my opinion of him as a talented music industry person who helped create a long list of great music, including the legendary “Tapestry” album by King.
I learned quickly that one of the perks of working for a record label was to be treated to new music. Sometimes in the studio, occasionally in someone’s office, often at a performance. Some of the smaller club performances stay with me to this day. As it turned out, part of that A&M meeting included a special performance at the Roxy Theatre on Sunset Boulevard. Most members of the audience were A&M staffers, along with some wives, girlfriends, boyfriends, and friends of the label. When the lights dimmed and the music started to play, characters—which we assumed were the band—started to move from the stage into the audience. At the same time, another character came from behind us, walking toward the stage using the armrests on the seats to carefully get to the stage. As I looked up to see who was all but standing on my shoulder I realized it was Tim Curry in costume as Frank N. Furter. This was our introduction to the Rocky Horror Show.
Lou Adler had purchased the North American rights to produce The Rocky Horror Show—the stage version, to begin. And the show we witnessed wasn’t a sample but a full production staged in the somewhat limited space inside the Roxy. Needless to say it was an unforgettable evening. For anyone unfamiliar with the storyline, The Rocky Horror Show was a campy sendup of 1930s and 1940s horror (and, to be fair, science fiction) films, not the least influenced by Frankenstein.
Written by Richard O’Brien, the history of contributors to its success is rather full, and can be found easily for those interested. The important factor was Adler getting a show built on Hollywood film imagery from London to Hollywood. The Rocky Horror Show played for nine months in California, followed by a short stint (45 performances) in New York. While the show established the Roxy as a viable performance space, the real success was to come with a film adaption. A little more than a year after that spring 1974 performance I witnessed at the Roxy, The Rocky Horror Picture Show arrived in movie theaters—in London in August 1975, and in the States in September. Once again the box office was somewhat weak, and the reviews clearly didn’t help. One review wrote the production off as “"tasteless, plotless and pointless”. But the decision by one theater to begin showing the film on Friday night at midnight changed the fortunes and the history.
Having worked in Chicago, Los Angeles, and New York, one couldn’t help but notice that the Rocky Horror Picture Show seemed to be screening somewhere in America all the time. Audiences often dressed the part of their favorite characters. Sometimes theaters would give prizes to the best costumes, or free admission, or free Cokes and popcorn. Each little perk offered by the theater helped sustain the audiences as people flocked to each screening to see the people as much as to see the film.
As for the music, I look back on the Roxy show and the film and concluded that the individual songs were perfect for the production, but individually few would be listened to outside of the show or the film. Of course there are at least two exceptions: “Time Warp” and “Sweet Transvestite”. These days, whenever I hear “Sweet Transvestite” as a memory recording, it is always in the voice of Tim Curry.
I worked with Curry a few years later promoting and marketing his 1979 Fearless album (and the singles “Paradise Garage” and “I Do The Rock”.) I still enjoy hearing those tracks. And I’ve seen him on the screen in other films, including The Hunt For Red October. But I will always remember looking up and seeing him walking to the stage at the Roxy. And I will always appreciate having been a part of the launch of both Adler’s Roxy club, the character Frank N. Furter, and the Rocky Horror Show. It’s easy to log on to Netflicks and watch almost any film we can think of. But if and when I see Rocky Horror Picture Show again, it will have to be at midnight, at a local theater. Mmmmm. Which character will I be? I know! I’ll be . . . .